Editorial concept of a growth team listening to a clinic owner outside a Nairobi clinic
LIFE AT PAWANAX / THE GROWTH SQUAD NAIROBI, KENYA

PEOPLE. STORIES. OPEN DOORS.

Open doors.
Move people.
Make a difference.

For the love of the work.
For the people it could reach.
Help useful technology find its way into the world.

Find your place in the squadExplore the playbook
THE SALES MACHINE. A VERY HUMAN MISSION.AI-generated editorial sceneMeet the work

THE HUMAN SIDE OF GETTING THERE

A good product
needs someone
who opens the door.

Maybe you’re the person who starts the conversation. The one who finds the story. The one who makes a new customer feel understood.

There’s a place for that kind of talent here. Our growth squad connects Pawanax’s clinical intelligence and AI tools with the people and organisations they’re designed to serve.

We listen. We explain. We build relationships. And we learn what makes something useful enough to become part of someone’s day.

Meet the roles behind the mission
Real conversations. Thoughtful stories. Shared goals.

BIG AMBITION. A SHARED SCOREBOARD.

OPERATING TARGETS · NOT ACHIEVED RESULTS
100paying customers90-day target
$1Mbookings12-month target
10growth playsOne shared playbook
13internship seatsPlanned squad capacity

Sprint plan dated 19 October 2026. The 12-month path combines Subscriptions + 13 × Discovery Diagnostic + 5 × WhatsApp Agent Factory + 2 × Clinical AI Pilot + 2 × Advisory Retainer. Subscriptions alone do not reach the bookings target; larger engagements are part of the plan.

Editorial concept of a Nairobi creative team developing stories and reviewing their work
A LITTLE CURIOSITY GOES A LONG WAY.AI-generated editorial scene

A WEEK WITH THE SQUAD

Out in the world.
In it together.

Conversations, making, sharing, and a little honest reflection. Here’s the working rhythm we’re planning.

  1. Monday

    Find the week’s direction.

    Stand-up at 8:00. Scoreboard review. Book owner meetings for the week.

  2. Tue – Thu

    Take the conversation outside.

    Field days in pairs. Owner meetings, demos, audits, fix-story interviews. Log everything the same day.

  3. Thursday

    Give useful ideas a stage.

    Clinician Grand Rounds goes live. Studio publishes the week’s stories.

  4. Friday

    Learn something. Carry it forward.

    Pilot renewals and referral asks. Retro: double down on what closed, kill what didn’t.

THE SALES MACHINE / THE PLAYBOOK

10 ways to turn
possibility into momentum.

Explore a play. See the offer, the goal,
and the boundaries that keep it honest.

These are the ten plays selected after reviewing unit economics, buyer trust, and execution risk. The numbers are operating targets; outcomes depend on the work and the market.

01

Founding 10 Paid Pilots

Pro → Clinic
90-DAY TARGET10 pilots signed, 6 convert

30-day paid pilot at canon price on a metric the clinic chooses; auto-converts on day 30. Signed contract and testimonial release before any logo or video is used.

No lifetime price-locks, no free pilots, no pilot without a signed contract.

02

Owner-First Clinic Blitz + Revenue-Leak Audit

Medical / Starter → Pro
90-DAY TARGET35 Medical + feeds every other play

Pairs book 15-minute owner slots by phone first, then visit a zone. Demo on synthetic data, leave a 3-leak audit PDF the owner keeps. Close on M-Pesa on receipt.

Never pitch the receptionist. Never show a real patient screen. No pressure closes.

03

Problem Hunters Studio

Trust → audits → every tier
90-DAY TARGET30 published fix-stories, 60 AI explainers

Interns interview businesses and facilities on the problem they solved, not the one that shames them. Subject approves the cut. Clinician-reviewed AI explainers on stats and trends. Every interviewee is offered the audit the same week.

No patients, no clinical areas, no unconsented faces, no unsourced stats, no naming-and-shaming.

04

Retention & Referral Engine

Annual prepay + referred seats
90-DAY TARGET70% day-7 activation, 15 referred payers

Day-1 onboarding, day-7 activation, day-25 renewal call with annual prepay offer. From day 30, every happy payer gets a forwardable one-page proof and a capped credit per paid referral.

Credit only to subscribers — no cash or in-kind to prescribers or pharmacists.

05

Diaspora "Care for Mum"

Life Plus
90-DAY TARGET15 Life Plus

Kenyans abroad buy Life Plus for parents at home, pay by card, and set it up remotely with the parent’s consent. Urgent symptoms route to a named Nairobi clinic.

No treatment promises. "Not emergency care" on every asset.

06

Campus Ambassadors

Study
90-DAY TARGET30 Study payers

Med, nursing, and pharmacy students at UoN, KU, Moi, and KMTC run study circles on Pawanax. Exam-season annual prepay. Ambassadors disclose they represent Pawanax in every message.

Flat documented recognition, not uncapped commission on medical products.

07

SACCO & Employer Health Benefit

Team / Clinic
90-DAY TARGET2–4 group accounts

Bundle Pawanax as a staff or member benefit. 60-day paid pilot sponsored by a board champion. Employer sees aggregate usage only — never chats.

No employee data to the employer. Opt-in enrolment only.

08

Clinician Grand Rounds

Medical / Pro
90-DAY TARGET12 sessions, 15 payers

Weekly clinician-moderated session hosted inside communities whose admins invited us. Pitch only after Q&A; price-locked offer at the end.

No CPD claims until an accredited provider confirms in writing. No patient cases on air. Never pose as a member.

09

Consultancy Closer Desk

Discovery Diagnostic → Agent Factory / Clinical Pilot
90-DAY TARGET4 Discovery Diagnostics

Audits and pilots that reveal enterprise pain are escalated into account dossiers built on public sources only. The founder closes. This is the engine that makes $1M possible.

Zero gifts or hospitality to officials. Public-source research only.

10

Founder Authority Engine

Discovery calls
90-DAY TARGET5 posts/week, 20 Discovery calls booked

Founder-approved LinkedIn posts and carousels built from real pilot numbers and named references. Every post ends in a Discovery-call CTA. Press only once references exist.

Founder approves every post. No unverified metrics. Disclose material AI assistance.

FIND YOUR OWN KIND OF BRILLIANT

Different strengths.
A shared direction.

9 roles. 13 planned seats.
A clear weekly goal for each.

THE COMMITMENT, CLEARLY

These are unpaid internships. Read the individual role for location, expectations, and terms. Future paid roles or equity are not guaranteed.

UNPAID INTERNSHIP1 seat

Revenue Ops & Compliance Lead

THE WEEKLY GOAL

100% leads logged in 24h, 100% consent on file

YOUR PART OF THE PLAYBOOKAll ten plays
Explore role & apply

Already know where you belong? Your role page has the details and application form. Questions and alternative backgrounds are welcome at careers@pawanalife.com.

THE WAY WE WORK MATTERS

Earn trust.
Keep it.

Healthcare is personal. The way we listen, tell stories, and build relationships needs to respect that.

  • Nobody is filmed without signed consent, and every subject approves their cut.

  • No patients, no clinical areas, no real patient screens — demos run on synthetic data.

  • Every health claim is sourced and clinician-reviewed before it ships.

  • We pitch owners and decision-makers, not receptionists. No pressure closes.

  • Warm outreach only. We never blast scraped numbers.

  • No kickbacks: referral credit goes to subscribers, never to prescribers or officials.

A THOUGHTFUL PLAYBOOK KNOWS ITS LIMITS

What we’ve
left out.

The strategies we considered and set aside, with the reasons kept visible for everyone joining the squad.

Cold WhatsApp blasts from scraped lists

Gets the business number banned — and the product runs on WhatsApp. Unlawful direct marketing under the Data Protection Act.

Covert selling in WhatsApp/Facebook groups

Reads as astroturfing. Survives only as admin-invited Grand Rounds.

CPD-accredited course (90-day)

Accreditation takes longer than the window. Start paperwork as a 12-month moat.

Pharmacy rev-share

Per-recommendation revenue share looks like a kickback and risks pharmacists’ licences.

Programmatic SEO

Compounds after month six. Revisit then, with named clinician review.

Free clinical tools (drug checker)

May be regulated software. Non-clinical SHA tools later, ungated.

Paid expo booths

Burns cash; leads go cold in 72 hours. Free-entry events only, inside the Blitz.

Commission-only reseller army

Unlicensed intermediary risk, ~0.2 closes per rep, and buyers distrust it.

Editorial concept of a growth team having a thoughtful conversation outside a Nairobi clinic

FOR THE LOVE OF THE WORK. AND THE PEOPLE.

Bring your spark.
Find your people.
Build something useful.

A great question. A good story. A door you know how to open. We’d love to see what you bring.

Find your place Back to life at Pawanax
ROOTED IN NAIROBI. MOVED BY POSSIBILITY.